Neighborhood Spotlight: Logan Square


Overview:
Along the bike-friendly Hipster Highway (a heavily traversed stretch of Milwaukee Avenue), just north of the Wicker Park community that exploded in the early 2000s, is Logan Square – an area that is attracting droves of renters for its quirky sensibilities and similarity to old Wicker Park. This neighborhood, bordered by Diversey, Western, Bloomingdale and the Metra North Line, boasts refreshing diversity and a pursuit for authenticity. You're more likely to find a tiny cocktail den or geeked-out coffee shop than a sports bar or chain restaurant.

Evolving Factors:
The area is bustling with development. L, the 120-unit building on Milwaukee, has reached an occupancy of 99 percent. The innovative apartment complex is using advanced technology to draw in renters. A 96-foot-tall, 132-unit apartment building at the southwest corner of Milwaukee and Armitage was approved this December. They’ve even demolished the Mega Mall to make way for a new mixed-use development that will feature 240 rental apartments, parking for 313 vehicles, 125 bicycle parking spaces, and 115,000-square-feet of commercial space. But the real story is the Jewel-Osco going in where the Mega Mall used to be. This Jewel will be the first commercial grocer to hit the area, which means more corporate retailers will follow. There’s already a CVS along Milwaukee and a Walgreens a little further south.

Connectivity:
Numerous Blue Line L stops and divvy stations dot the area. An average of 5,618 people use the California/Milwaukee station daily. The 56 and 76 bus routes also provide transportation throughout the area. And the Kennedy Expressway can be accessed in less than 10 minutes from most places in Logan Square.

Demographics:
According to information from Nielsen, the total population of McCormick Square is 60,944 people; 51 percent are men and 49 percent are women. The average household income is $73,095, and 93 percent of residents are employed. The area has a buying power of $953 million. The renting population is 68 percent.

Retail & Dining:
Restaurants and bars in Logan Square evoke the same nostalgic kitsch found in Wicker Park locales, though the Logan Square counterparts are still unique. Places like the East Room don’t even have a sign to get in, just a black alley door and a red lightbulb. Slippery Slope has a photo booth and Skee-Ball; Whirlaway Lounge is named after a 1980s racehorse; Cole’s never has a cover. Even the bathrooms in Logan Square bars have been rated for their gritty and artistic eminence. Conveniently, these joints are just north of the asset on Milwaukee.

Notable grocery stores in the area include the Logan Square Farmers Market on Milwaukee, Fresh Market Place on Western and the Tamazula Food Market on Moffat Street. The area is even receiving a flagship Jewel Osco grocery store within the next year. Logan’s Crossing, a 130,680-square-foot development that will replace Logan Square’s Mega Mall, will have the chain grocery within its massive boundary. This is also significant because this will mark the first big-box, commercial grocery store to hit Logan Square.

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Logan Square